Project Sweet Tomato

Businesses and corporations today are subject to constant scrutiny thanks to “citizen journalism” and social media, so opportunities for good corporate behavior are as important as ever, so says an article by PR News Online.  But let’s be real, the long comeback from our recent recession may have slowed down some corporate responsibility initiatives.  The challenge that most businesses face is strictly one of economics.  Many of the most desirable programs are also some of the most expensive.

Project Sweet Tomato was created based on the idea that money would not be the most critical aspect of the program.  Sure there is some investment but the greatest investment is one of time spent actively engaged in a worthwhile program that addresses the real needs of a community.  We are talking about a physical and mental presence…a commitment of the heart and mind not just of your wallet or purse!

So far we have seen, through the program, doors have opened in the form of opportunities and programs for many of our underserved.  Programs like…

All of these and more are in the planning stage as this is being written.  Businesses are using their internal resources to make a difference in the lives of many and the benefits are showing.  According to findings from the Dynamics of Cause Engagement study, conducted jointly by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, more than half of Americans (52%) say they have changed their actions or behavior because of their involvement in a cause.  That is a clear indication that we are on the right track.

Project Sweet Tomato has been well received by the business community, school systems and the community.  It has accomplished quite a bit in its first year, primarily because there was and there still remains a lot to be done.

Are you ready to do your part?  If so, please contact Arthur Littsey/Project Sweet Tomato at (313) 369-1710 or littsey.arthur@sbcglobal.net.  For more information about the program and to read some of the case studies go to http://projectsweettomato.com

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